*Image taken from the Salt Water Collective site.
The Salt Water Collective
I came across this brand scrolling through my instagram feed, as a sponsored post. The item above in particular caught my attention, Vitamin Sea, ha. It’s exciting to see a Toronto brand on social media expanding their follower base and gaining lots of attention for their mission. Salt Water is focused on the preservation of our oceans and finding a better way to create without sacrificing the future of our oceans. Every item purchased a donation goes to Oceana, an international organization towards the advocacy of life in our oceans, promoting science-based fishery management and protecting over a million square miles of ocean.
I’ve been following this athleisure brand since I stumbled upon their shop during a Beaches Toronto Jazz Festival the summer of 2012. My first impression was the kindness of their store clerks welcoming me into their shop and the bubbly happy people that were patient with me looking around. I always appreciate shops that allow customers to look around at ease and now avoid places that obviously push customers to buy to meet their sales goals—it’s such a determent towards ever shopping in-store again. Anyway, back to Titika—the quality of their clothing is comparable to Lululemon with modern and practical designs. Started in Toronto this brand focuses on empowering women to live comfortably in whatever setting they are in. Whether going to yoga, the gym, picking up the kids or generally being in a state of constant hustle their clothing is made to last. I still have my first purchases that have held so well!
Titika takes great pride to the commitment of quality. For a small brand they’ve taken the initiative to building and keeping true to their brand and quality. They own and manage their production facility abroad, allowing easier communication between teams, in providing high quality garments each and every time.
They use materials and becoming recognized for their constant development in the athleisure world. Materials such as modal, wool, pima cotton and Tencel® (developed from raw wood), all derived from natural fibers.